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PDPiyush DangariyaPartner & Marketing Head - Madhuram Overseas
Jamnagar, Gujarat, Indiamadhuramoverseas.com

Mr. Piyush Dangariya - Partner and Marketing Head of Madhuram Overseas, Jamnagar, Gujarat, India. A partner in the promoter group and the second generation of the family that founded Madhuram in 1995, he leads the firm's marketing and brand - a manufacturer and exporter of modern architectural hardware across seven collections, from brass hinges and tower bolts to handles, locks and bath fittings, serving 30+ brands across India and exporting to the UK, Europe, the Gulf and Africa.

PARTNER - MARKETING HEAD - SECOND GENERATION

Brass, finished to last, and shipped to the world.

I'm Piyush Dangariya - a partner in Madhuram Overseas and the second generation of the family that built it. I lead our marketing and brand, and work across the wider business. Established in 1995 in the heart of Asia's brass hub, Madhuram makes modern architectural hardware - brass hinges, tower bolts, fittings, glass fittings, steel and aluminium hardware, handles and locks, and bath fittings - for more than thirty hardware brands across India and for export customers in the UK, Europe, the Gulf and Africa, on one promise: simple, unique solutions for every customer, every time.

Reach meVisit Madhuram Overseas
Brass & Architectural HardwareSeven Product Collections30+ Brands ServedExports - UK - Europe - Gulf - AfricaA Family Firm Since 1995
Mr. Piyush Dangariya - Partner & Marketing Head, Madhuram Overseas, on the shop floor in Jamnagar
Jamnagar - Gujarat
Mr. Piyush Dangariya
Partner & Marketing Head - Madhuram Overseas
The next generation, to market
By the numbers04 anchors
RoleMarketing HeadPartner, Madhuram Overseas
Generation2ndOf the founding family
Brands Served30+Hardware brands across India
Family Firm Since1995Madhuram Overseas, Jamnagar
About
Piyush Dangariya - Partner & Marketing Head, Madhuram Overseas, Jamnagar
Piyush Dangariya - Jamnagar
Partner & Marketing Head - Madhuram Overseas

About Piyush.

The second generation. Taking a Jamnagar brass and architectural-hardware firm to market.

Piyush Dangariya is a partner in Madhuram Overseas and a member of its promoter group - the second generation of the Dangariya family that founded the firm in 1995. He leads the company's marketing and brand, and is active across its wider operations, in the Jamnagar cluster long known as Asia's brass hub.

Madhuram makes a full range across seven collections - brass hinges, tower bolts, brass fittings, glass fittings, steel and aluminium hardware, handles and locks, and bath fittings - roughly a hundred products in all. The firm is built on a single conviction: that a hardware product is judged every day, by the hand that turns the handle and the door that swings on the hinge, and so it has to be made to a standard that outlives the sale. That conviction shows up as an ISO 9001 quality system, in-house CAD / CAM / CAE design and R&D, and customised manufacturing built around a brand's specification.

Piyush's work is to take that quality to market - to build the Madhuram brand, deepen the relationships with the more than thirty hardware brands the firm makes for across India, and grow its export markets in the UK, Europe, the Gulf and Africa, on the promise the firm started with: simple, unique solutions for every customer, every time.

As the next generation of a family business, he is a believer in the Jamnagar brass cluster and the people who build in it - and in carrying a maker's craft forward to new customers and new markets.

Collections - What Madhuram makesSeven collections

A full hardware programme, in solid brass.

Seven brass and architectural-hardware collections - hinges, tower bolts, fittings, glass fittings, steel and aluminium, handles and locks, and bath fittings. Designed, machined and finished in-house, to a brand's specification, every time.

Design - Manufacture - Finish - Export
Brass Hinges - Madhuram Overseas
01

Brass Hinges

Precision brass hinges in a wide range of patterns, sizes and finishes, machined and finished to carry a door for decades of daily use - one of Madhuram's core collections.

Brass Tower Bolts - Madhuram Overseas
02

Brass Tower Bolts

Tower bolts and aldrops in solid brass - the everyday hardware that has to feel solid in the hand and keep working long after it is installed.

Brass Fittings - Madhuram Overseas
03

Brass Fittings

A broad range of brass fittings and door hardware - pull handles, baby latches, knobs and allied items - made to a brand's specification and finish.

Brass Glass Fittings - Madhuram Overseas
04

Brass Glass Fittings

Brass glass-fitting hardware for shower enclosures, partitions and glass doors - where the fit and finish are on permanent display.

Steel & Aluminium - Madhuram Overseas
05

Steel & Aluminium

Steel and aluminium hardware alongside the brass range - widening the catalogue so a brand can source a full hardware programme from one maker.

Handles & Locks - Madhuram Overseas
06

Handles & Locks

Door handles and locks - the hardware a customer touches every day and judges the whole product by. Designed, machined and finished to look and feel premium.

Bath Fittings - Madhuram Overseas
07

Bath Fittings

A bath-fittings collection that extends the architectural hardware range into the bathroom - the same brass discipline, applied where water and finish are unforgiving.

Profile - Hats he wears

Four roles. One partner.

Piyush works across marketing, partnership, exports and the next generation of the business - the same instinct, applied four ways.

01

The Marketing Head

Piyush leads Madhuram's marketing and brand - the story the firm tells, the customers it serves, and the way its hardware reaches more than thirty brands across India and markets abroad.

02

The Partner

A partner in Madhuram Overseas and part of the promoter group. Beyond marketing, the work runs across the wider business - customers, operations and the decisions that keep a family firm growing.

03

The Second Generation

The next generation of the family that founded Madhuram in 1995. The job is to carry a brass business built on quality forward - and to take its brand and its markets further than before.

04

The Market Builder

Growing Madhuram's reach - deepening the relationships with the brands it makes for, and opening and serving export markets in the UK, Europe, the Gulf and Africa.

The throughline
One flagship. Seven collections. Four roles. The same quality discipline applied to every product, every shipment, every customer.
The Firm

One firm, made in Jamnagar.

Flagship - Madhuram Overseas

Redefining the lifestyle of society with simple, unique solutions - for every customer, every time.

Madhuram Overseas, established in 1995 in Jamnagar - long known as Asia's brass hub - is a manufacturer, exporter and supplier of modern architectural hardware. The firm makes a full range of brass and allied hardware across seven collections - brass hinges, tower bolts, brass fittings, glass fittings, steel and aluminium hardware, handles and locks, and bath fittings - serving more than thirty hardware brands across India and exporting to the UK, Europe, the Gulf and Africa. Backed by an ISO 9001 quality system, in-house CAD / CAM / CAE design, R&D and customised manufacturing, Madhuram is built on a single promise: simple, unique solutions for every customer, every time.

Visit Madhuram Overseas
Industry
Brass & Architectural Hardware
Geography
Jamnagar, Gujarat - India + Export
Promoted by
Piyush Dangariya
Role
Partner & Marketing Head
Operating posture
Made to last,
consistent every time.
  • ISO 9001 quality management system
  • In-house CAD / CAM / CAE design and R&D
  • Customised manufacturing capacity
  • Best-in-class raw material and QC checks at every stage
Since
1995
Collections
7
Brands
30+
Exports
UK / EU / Gulf / Africa
Capability pillars
01

Manufacturing

Brass & architectural hardware

A vertically integrated manufacturing base in Jamnagar - the heart of Asia's brass cluster - producing brass and allied hardware from raw material to finished, packed product. Owned machinery and an in-house process give Madhuram control over cost, quality and delivery across roughly a hundred products.

02

Design & R&D

CAD / CAM / CAE

An in-house design and engineering capability built on CAD, CAM and CAE, with an R&D bench that develops new patterns, finishes and customised hardware to a brand's specification. Design is where a hardware product is won or lost, and Madhuram keeps it in-house.

03

Quality

ISO 9001 system

An ISO 9001 quality management system with QC checks at every stage - raw material, machining, finishing, assembly and packing. The discipline is simple: a hinge or a lock outlives its sale by decades, so the quality has to match the life it will live on the door.

04

Exports

UK - Europe - Gulf - Africa

An export business that ships architectural hardware to the UK, Europe, the Gulf and Africa, alongside a domestic base of more than thirty hardware brands across India. The reach is built on consistency - the same product, to the same specification, shipment after shipment.

Story - In his own work
THE FIRM - SINCE 1995

Made in Jamnagar, finished to last.

01 - The firm

Madhuram Overseas began in 1995 in Jamnagar - a city that has made brass for generations, and that the trade simply calls Asia's brass hub. The firm grew the way the best businesses in that cluster grow: one product, one customer, one shipment at a time, with the family close to the machines and the quality non-negotiable.

Architectural hardware is an unforgiving category to build a name in. A hinge, a tower bolt, a handle or a lock is touched every single day, judged on feel and finish, and expected to keep working for decades. There is no hiding a shortcut. Madhuram chose to compete on the only thing that lasts in hardware - consistency - and built the capability to back it: a vertically integrated plant, owned machinery, in-house CAD / CAM / CAE design and R&D, and an ISO 9001 quality system that checks the work at every stage.

From that base the firm widened its catalogue to seven collections and roughly a hundred products, won a place with more than thirty hardware brands across India, and opened export markets in the UK, Europe, the Gulf and Africa. The promise never changed from the day it started - simple, unique solutions for every customer, every time.

The build, in capability order
  1. 01Manufacturing
    Brass & hardware, raw material to finished - since 1995
  2. 02Design & R&D
    In-house CAD / CAM / CAE design
  3. 03Quality
    ISO 9001 - checked at every stage
  4. 04Exports
    UK - Europe - Gulf - Africa
Hardware is judged every single day - by the hand that turns the handle and the door that swings on the hinge. The whole job is making the next piece exactly like the last.
- The Madhuram approach
TO MARKET - THE BRAND

Taking the quality to market.

02 - To market
Piyush Dangariya at Madhuram Overseas, Jamnagar
To market
1995.
Established in Jamnagar
30+
Brands served across India
Madhuram Overseas - Jamnagar
Brass - Architectural Hardware - Exports

The way Piyush thinks about the business is from the market in. A brand that puts its name on a Madhuram hinge or lock is trusting that the next ten thousand pieces will match the sample - so marketing this firm is really about proving and protecting that trust: consistency, finish and reliability, shipment after shipment.

His work is to take a quality the firm already has and make it known - to more of the hardware brands that build their own ranges on Madhuram's pieces, and into export markets where a maker is judged on whether the product arrives right, every time.

The horizon is long. Brands reorder for years; export customers stay with a maker who never lets the standard slip. The job of the second generation is to grow the brand and the markets around that reliability - widening the reach without ever loosening the discipline that earned it.

Brass HardwareDesign & R&DQualityExports
Bias
Consistency over noise
Horizon
Multi-year reorder relationships
Focus
Brand - Markets - Exports
Approach
Take a proven quality to more customers
THE NEXT GENERATION

Carrying a family business forward.

03 - Next generation

Piyush is the second generation of the family that founded Madhuram Overseas. Growing up around a working brass business, he took on the part the next generation is often best placed to lead - the brand, the marketing and the markets - while the quality discipline the founders set stays the firm's foundation.

What the second generation brings is reach: modern marketing, a sharper brand, and the energy to open and serve new customers and export markets - on top of, never instead of, the make-it-right culture the firm was built on.

Beyond the firm, he is a believer in the Jamnagar brass cluster - the people, the skills and the supply chain that make it one of the most capable hardware ecosystems anywhere - and in carrying Indian making to more of the world.

The next generation

Grow the reach. Keep the standard.

Take a maker's quality to more customers and more markets - on top of the make-it-right culture the firm was built on.

The maker's job is to compound customer trust - one shipment, one reorder at a time.
Piyush Dangariya - Partner & Marketing Head, Madhuram Overseas
What he believes
  • Consistency is the product, not a slogan.
  • Finish is what the customer judges - get it right on every piece.
  • Indian making competes globally on consistency, not price alone.
Topics he engages on
  • 01Building and growing a brass-hardware brand
  • 02Taking a manufacturer's quality to market
  • 03Winning a brand's first order and its reorder
  • 04Opening and serving export markets
  • 05Carrying a family enterprise into the next generation
  • 06Marketing in the Jamnagar brass cluster
VISION

The horizon.

Setting the standard for architectural hardware, from Jamnagar to the world.

Jamnagar makes brass for the world, and has done for generations. The opportunity is to take that heritage and raise it - to be not just another maker in the cluster, but the one a serious brand chooses because the product is always right. The aim is to lead on the things that actually matter in hardware: design, finish, and the kind of consistency that lets a customer reorder for years without ever checking.

That ambition runs from a shop floor in Jamnagar to brands across India and export customers in the UK, Europe, the Gulf and Africa - and it does not stop there. The goal of the next generation is to grow Madhuram from a respected hardware maker into a name trusted globally, by widening the range, sharpening the brand, and holding the quality bar on every single piece, in every collection, in every market it reaches.

Underneath the ambition is a simple purpose - to make the small, everyday hardware of a building feel good in the hand and last on the door. Every hinge that swings true, every lock that turns cleanly, every fitting that still looks right years later is one more reason a brand comes back, and one more step in carrying Jamnagar's craft from a single plant to customers around the world.

Operating strengths
Simple, unique solutions - every customer, every timeVertically integrated, in-house manufacturingCAD / CAM / CAE design and R&DISO 9001 quality, checked at every stageCustomised hardware to a brand's specificationConsistency - the same product, shipment after shipment
"To make architectural hardware so well, and so consistently, that a brand anywhere in the world can put its name on it without a second thought - and to carry the standard we set in Jamnagar to customers across the globe."
Piyush Dangariya - Partner & Marketing Head, Madhuram Overseas
Footprint - Where the work happens

Made in Jamnagar, shipped worldwide.

Madhuram Overseas works from a single base in Jamnagar, Gujarat - the brass-manufacturing cluster long known as Asia's brass hub. From that one vertically integrated plant, the firm makes brass and architectural hardware for more than thirty brands across India and exports to the UK, Europe, the Gulf and Africa - the same product, to the same specification, shipment after shipment.

In one line

"The product is real, the brand stays long, and the next reorder is the metronome."

01
Base
Madhuram Overseas - Jamnagar, Gujarat

GIDC Phase-3, Dared - in the heart of Asia's brass hub

02
Reach
India plus exports

30+ hardware brands across India, plus exports to the UK, Europe, the Gulf and Africa

03
Nature
Architectural Hardware Maker

Seven collections - brass hinges, tower bolts, fittings, glass fittings, steel and aluminium, handles and locks, bath fittings

04
Established
1995

Three decades of brass and architectural-hardware manufacturing

How he operates
01

The customer is first - every customer, every time

Madhuram's founding promise is simple, unique solutions for every customer, every time. A brand putting its name on our hardware is trusting us with its own reputation - so the customer's standard, not our convenience, sets the bar.

02

Consistency is the product

In hardware, the sample is easy and the ten-thousandth piece is the test. The whole job is making the next piece exactly like the last one - which is why quality is built into the process, not inspected at the end.

03

Make it in-house

Vertical integration - owned machinery, in-house CAD / CAM / CAE design and R&D, raw material to finished product under one roof - is how a maker controls cost, quality and delivery instead of inheriting someone else's.

04

Finish is not a detail

On a hinge, a handle or a fitting, the finish is the product - it is what the customer sees and touches every day. Getting it right, and keeping it right across a full run, is where a hardware maker earns its name.

05

Earn the reorder

A first order is a chance; the reorder is the business. The discipline is to make the first order so right that the next one is automatic - because a brand that reorders for years is worth more than ten new ones won once.

06

Carry it forward

The job of the next generation is to take a quality the firm already has and make it known - to more brands and more markets - without ever letting the standard that built it slip.

Milestones - On the record

Three decades, one collection at a time.

Each marker traces how Madhuram Overseas was built - a brass and architectural-hardware firm, built one collection, one brand, one shipment at a time, without ever losing focus on the one thing that lasts in hardware: consistency.

Three decades, collection by collection
  1. 199501

    Madhuram Overseas established

    The firm is founded in Jamnagar - Asia's brass hub - as a maker of brass and architectural hardware, with the family close to the machines and quality non-negotiable.

  2. Growth02

    Seven collections, ~100 products

    The catalogue widens from a core brass range to seven collections - hinges, tower bolts, fittings, glass fittings, steel and aluminium, handles and locks, and bath fittings - roughly a hundred products in all.

  3. Quality03

    ISO 9001 quality system

    An ISO 9001 quality management system, in-house CAD / CAM / CAE design and an R&D bench formalise the discipline of making the same good product, to the same standard, every time.

  4. Reach04

    30+ brands and export markets

    Madhuram becomes a maker for more than thirty hardware brands across India and an exporter to the UK, Europe, the Gulf and Africa.

  5. Today05

    The second generation

    Three decades on, the next generation of the founding family is taking a brass business built on quality to market - growing its brand and its reach while holding the standard it was built on.

Insights - Written by Piyush

Long-form notes, from a working shop floor.

Operating opinions written from inside a working hardware business - field notes from real Indian manufacturing and export cycles, not marketing copy.

Read all insights
.Brass & HardwareDRAFT01

Making brass hardware that lasts - the standard a door sets for you

A hinge, a tower bolt, a handle is touched every single day and expected to keep working for decades. That standard is set by the door, not by the maker. Notes on building hardware to outlive its sale.

7 minRead
.QualityDRAFT02

Consistency is the real product - the sample is easy, the ten-thousandth piece is the test

Any maker can produce a perfect sample. The business is in making the ten-thousandth piece exactly like it. In hardware, consistency is not a feature of the product - it is the product.

6 minRead
.Design & R&DDRAFT03

Finish is the product - what the hand sees on a hinge or a handle

On a fitting, the finish is not the last step. It is the part the customer sees and touches every day, and the part they judge the whole product by. Why finish is where a hardware maker earns its name.

6 minRead
Contact

Let's talk.

Reach me

For dealer, distributor, export and partnership enquiries with Madhuram Overseas - and for brand, marketing and media - please write or call directly. Product and company details are also at madhuramoverseas.com.

Write to the office+91 98091 56789
Direct channels
Email
sales@madhuramoverseas.com
Phone - Sales
+91 98091 56789
Phone - Factory
+91 99246 99955
Office & plant
Madhuram OverseasPlot 4192, F RoadGIDC Phase-3, DaredJamnagar - 361 006Gujarat, India
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